UFinance
Ooops! Where did all my money go?
What I worked on
UI Design
Brand Identity
Product Graphic System
Visual Design
Background
A budgeting and finance management app designed for students to track spending, save with intent, and manage group expenses, all in one calm, accessible space.
Finally, a finance app that
gets you!
Click Around. Beat Around.
Problem Statement
"Oops, where did all my money go?" is a question many students often ask themselves at the end of each month.
Managing personal finances as a student is overwhelming. Between tuition, groceries, rent, and the occasional late-night impulse buy, it’s easy to lose track of where money is going. Existing tools are either too complex, too generic, or don’t fit the way students actually live and spend.
Gloria
Master’s student
in Psychology
Impulsive spender, needs simple tools and habit-building nudges
Personas
UFinance was designed for Gloria and Ashok,
and everyone in between.
Ashok
MBA student +
part-time data analyst
Analytical saver, needs advanced features without friction.
Research
We interviewed multiple students across backgrounds and campuses to understand their financial habits, frustrations, and needs.
This is what stood out!
Most preferred Excel or Google Sheets, flexible, familiar, and private.
Concerns over data privacy and financial information misuse were major blockers.
Students wanted simple, visual summaries instead of cluttered dashboards or dense graphs.
Food, entertainment, and peer influence led to frequent unplanned purchases.
Automatic
categorization
Goal-based
savings tools
Integration with
existing payment apps
Goal-based
savings tools
What was actually needed!
We didn’t assume. We asked. Here’s what we learned.
Core Features
Track rent, Netflix, and every “forgot I subscribed” moment.
Quick transaction logging. Log transactions in seconds, no spreadsheet needed.
Spending summaries & insights. Visualize your spending trends, savings progress, and payment methods, all in one place.
Goal-based saving. Set savings goals, track contributions, and stay motivated with visual progress.
Personalized. For you, by you. Customize your dashboard, connect accounts, and manage your financial profile with ease.
Usability Testing
What worked
• Students loved visual goal tracking and progress indicators.
• Made shared payments simple and intuitive.
• Clear breakdowns helped users feel more in control
What didn't work
• The terms “Inflow” and “Outflow” were confusing to users, so we replaced them with “Income” and “Expense".
• The graphs were overwhelming, so we simplified the visuals and improved the hierarchy.
• Users expected a home screen, starting on the transactions page, felt abrupt.
• The savings setup lacked clarity, so we added fields for frequency, amount, and categories.
• Bank linking flow was unintuitive, we reorganized the profile layout to make it easier.
• Some filters and icons weren’t discoverable, we added tooltips and clickable elements.
Heads up! This site’s still stretching into its mobile form. Hop on a desktop for the full experience.
Heads up! This site’s still stretching into its mobile form. Hop on a desktop for the full experience.